IWEN - THE ANCIENT EGYPTIAN NAME FOR COLOUR AND SUBSTANCE. THE TERM ‘IWEN’ WAS CONSIDERED AN INTEGRAL PART OF AN OBJECT’S OR PERSON’S NATURE IN ANCIENT EGYPT, AND COULD INTERCHANGEABLY MEAN APPEARANCE, CHARACTER, BEING OR NATURE.
“This overlap between symbolism and science in the concept of Iwen intrigued us - There’s something deeper to be learnt and communicated about how we perceive objects.” remark Sabry and Marouf. “Purity of colour was very important to our ancestors, who were known to have created the world’s first synthetic pigments and dyes, skillfully doing that by learning to work and combine nature’s readily available elements into expressive colourful works of art. What’s interesting is how each of these elements physical properties have translated in to the culture’s belief system. Completely different objects of the same colour would share identical properties, because of that choice of colour, for example.”
WHAT REALLY CHARACTERISES OUR COLLECTION IS THE JOURNEY WE’RE SETTING OUT ON TO MAKE SENSE OF OUR HERITAGE USING THE TOOLS AVAILABLE TO US TODAY. IWEN CONTINUES OUR QUEST TO MERGE THE LATEST PROCESSES WITH ARTISANAL HAND TECHNIQUES.
THE COLLECTIONS SPANS ONE NEW STYLE - THE MICRO TUT - A MORE COMPACT VERSION OF THE ICONIC KING-TUT BAG SPAN THE COLLECTION - AVAILABLE IN SEVEN COLOURS.
available for pre-order