SABRY MAROUF’S DEBUT COLLECTION OF BAGS, BEGAN WITH THE REWORKING OF KING TUTANKHAMUN’S MASK INTO A TOP-HANDLE DAY BAG
“WE WERE CAPTIVATED BY A BOOK TITLED THE ROYAL WOMEN OF AMARNA,” EXPLAIN DESIGNERS AHMED SABRY AND DAKI MAROUF. PUBLISHED BY THE METROPOLITAN MUSEUM OF ART, THE BOOK SPOKE OF THE TIME KING AKHENATEN AND NEFERTITI RULED (1351–1334 BC), BRINGING A REVOLUTIONARY ERA IN RELIGION, ART AND SOCIETY.
SURROUNDING THEMSELVES WITH ARTISTS, WHO FOR THE FIRST TIME WERE ALLOWED TO DEVELOP THEIR OWN STYLE, ART MOVED FROM THE RIGID AND DOGMATIC INTO A MORE HUMANIST DIRECTION.
THE ROYAL SCULPTOR THUTMOSE IS THE MOST RENOWNED OF THIS UNIQUE PERIOD, WHICH PLAYED OUT FOR JUST TWO DECADES BEFORE AMARNA WAS DESERTED. HIS BUST OF NEFERTITI WAS DISCOVERED BY LUDWIG BORCHARDT IN 1912.
SURROUNDING THEMSELVES WITH ARTISTS, WHO FOR THE FIRST TIME WERE ALLOWED TO DEVELOP THEIR OWN STYLE, ART MOVED FROM THE RIGID AND DOGMATIC INTO A MORE HUMANIST DIRECTION.
THE ROYAL SCULPTOR THUTMOSE IS THE MOST RENOWNED OF THIS UNIQUE PERIOD, WHICH PLAYED OUT FOR JUST TWO DECADES BEFORE AMARNA WAS DESERTED. HIS BUST OF NEFERTITI WAS DISCOVERED BY LUDWIG BORCHARDT IN 1912.
“WE FIND THIS STORY OF CONVICTION, LOVE, ENLIGHTENMENT, CREATIVITY AND ULTIMATE DESTRUCTION VERY MOVING,” OFFER SABRY AND MAROUF.
THE ANCIENT EGYPTIANS PIONEERED THE NOTION OF LUXURY. WE WANT TO CREATE OUR OWN TIMELESS ARTEFACTS TOO, TRANSFORMING THE ESSENCE OF THUTMOSE INTO A NEW DESIGN LANGUAGE AND VERY SPECIAL PRODUCT.
THE ANCIENT EGYPTIANS PIONEERED THE NOTION OF LUXURY. WE WANT TO CREATE OUR OWN TIMELESS ARTEFACTS TOO, TRANSFORMING THE ESSENCE OF THUTMOSE INTO A NEW DESIGN LANGUAGE AND VERY SPECIAL PRODUCT.
WHAT REALLY CHARACTERISES OUR COLLECTION IS THE JOURNEY WE’RE SETTING OUT ON TO MAKE SENSE OF OUR HERITAGE USING THE TOOLS AVAILABLE TO US TODAY.
Merging the latest processes with artisanal hand technique, Amarna is the result of a long process of actualisation. The bags are unique shapes within the conventions of traditional leather goods so the designs required considerable development.
Merging the latest processes with artisanal hand technique, Amarna is the result of a long process of actualisation. The bags are unique shapes within the conventions of traditional leather goods so the designs required considerable development.
FOUR MODELS SPAN THE COLLECTION, FROM THE CENTREPIECE KING TUT TO THE MINI-TUT, SCARAB AND DJED. THEY ARE HAND-CARRY OR WORN SHOULDER/CROSS-BODY. WHERE A STRAP IS ATTACHED IT IS INTERCHANGEABLE.
THE COLLECTION IS A SERIES OF FUNCTIONAL SCULPTURE, WHERE DETAILS ARE PARAMOUNT. FROM THE HAND-STITCHING THAT SECURES THE WOODEN HANDLE OF THE KING TUT BAG TO BESPOKE STUDS THAT PROTECT THE UNDERNEATH AND THE EXCLUSIVE RESINS OF THE DJED MINAUDIÈRE’S FRAME.
beautifully crafted in sculptural leather, the amarna bags become talismans in their wearer's story.
beautifully crafted in sculptural leather, the amarna bags become talismans in their wearer's story.
available NOW IN limited pre-orders