First and foremost, Sabry Marouf is a creative partnership between Ahmed Sabry and Daki Marouf. Two individuals with shared ideas, shared ideals and a shared commitment to doing things differently. Based out of our East London studio, we work with a worldwide network of artisans in the UK, Italy, and Egypt to create modern-day, wearable artefacts.
Having worked first in the creation of opulent signature jewellery, our creativity is now channeled through the form of luxury handbags. While the artefacts themselves may differ in shape and materials, they share a common bond and this evolution feels like a natural and necessary step. The codes, signifiers, ideas and references which continue to lead our thinking remain in place – only the vessels have changed.
Our creations pay tribute to our shared heritage, combining aspects of Ancient Egypt with contemporary expression to better articulate something entirely new and the notion of timeless, cherished objects is at the heart of our creative process and of our working philosophy.
Having worked first in the creation of opulent signature jewellery, our creativity is now channeled through the form of luxury handbags. While the artefacts themselves may differ in shape and materials, they share a common bond and this evolution feels like a natural and necessary step. The codes, signifiers, ideas and references which continue to lead our thinking remain in place – only the vessels have changed.
Our creations pay tribute to our shared heritage, combining aspects of Ancient Egypt with contemporary expression to better articulate something entirely new and the notion of timeless, cherished objects is at the heart of our creative process and of our working philosophy.
The restrictions and conventions of bag-making are not unbreakable.
We ask ourselves where our pieces will be in 100 years time and, with this in mind, we endeavour to merge the latest processes with traditional, artisanal craftsmanship: we see Sabry Marouf creations as a project of continuous research and development – a reminder that the restrictions and conventions of bag-making are not unbreakable, and that the we must learn from the past to progress in the present.
Progress, too, informs every decision that we make as Sabry Marouf. We are committed, as a brand, to sustainable development – and, as people, we are equally committed to creating a positive impact on the Earth when and where we can.
Progress, too, informs every decision that we make as Sabry Marouf. We are committed, as a brand, to sustainable development – and, as people, we are equally committed to creating a positive impact on the Earth when and where we can.
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DAKI MAROUF - MANAGING DIRECOR, CO-FOUNDER
MAROUF WAS BORN IN ABU DHABI, UAE AND GREW UP BETWEEN CAIRO, EGYPT AND HOUSTON, TEXAS. COMING FROM A MULTI-CULTURAL ENVIRONMENT, HE HAS GREEK AND EGYPTIAN ANCESTRY. TRAVELLING CHARACTERISED MAROUF’S YOUTH AND NURTURED BOTH EASTERN AND WESTERN WAYS – AS WELL AS THE OVERRIDING EMPATHY THAT ULTIMATELY WE ARE ALL ‘ONE’. MAROUF STUDIED MA FASHION ENTREPRENEURSHIP AND INNOVATION AT LONDON COLLEGE OF FASHION AND HOLDS A BSC IN ARCHITECTURE. |
AHMED SABRY - CREATIVE DIRECOR, CO-FOUNDER
SABRY WAS BORN IN GIZA, EGYPT AND THE GREAT PYRAMID WAS A DRAMATIC BACKDROP TO HIS SCHOOL. GROWING UP WITH HISTORY SO PRESENT IN EVERYDAY LIFE HAD A PROFOUND IMPACT ON SABRY’S VIEWPOINT. LEARNING ANCIENT HISTORY EARLY ON, HIS FORMATIVE YEARS WERE COMPOUNDED BY TRIPS TO EUROPE, WITH ITS OWN CONTRASTING CULTURES AND INFLUENCE. SABRY STUDIED MA FASHION ARTEFACT AT LONDON COLLEGE OF FASHION AND HAS COMPLETED HIS BA IN MARKETING & PUBLIC RELATIONS. |