Sabry Marouf is a creative partnership working in luxury hand bags. Based out of their east London studio and with their network of artisans in the UK, Italy and Egypt, Ahmed Sabry and Daki Marouf create modern day wearable artefacts that pay tribute to their heritage. Ancient Egypt combines with modern expression for a new kind of storytelling.
A question Sabry Marouf ask themselves is: “Where will our pieces be in 100 years’ time?” The notion of timeless, cherished objects distinguishes their philosophy. Merging the latest processes with artisanal hand technique, Sabry Marouf pieces are a continuous research and development. A vision that the designers continue to pursue is to break out of the established conventions of bag-making through sustainable development - Connecting the founders' personal journey as creatives, with their narratives as humans trying to create a positive impact on the earth.
In 2019, Sabry Marouf was the recipient of the prestigious Fashion Trust Arabia prize, with a year long mentorship in collaboration with retailer Matches Fashion. The brand has most recently been chosen to show some of its key pieces at Vogue Talent's 10th anniversary alongside among 70 other international designers. The founders are part of the 2018 cohort from THE CENTRE FOR FASHION ENTERPRISE (CFE) ‘FASH-TECH PIONEER’ ACCELERATOR PROGRAMME, which supports brands redefining the future of the industry.
The brand continues to show seasonally with the British Fashion Council’s LONDON Show ROOMS through London and Paris Fashion Weeks. Supporters include BFC ambassador for emerging talent Sara Mower, international designer Diane Von Furstenburg, supermodel and philanthropist Natalia Vodianova, and world renowned COUTURIER GIAMBATTISTA VALLI.
A question Sabry Marouf ask themselves is: “Where will our pieces be in 100 years’ time?” The notion of timeless, cherished objects distinguishes their philosophy. Merging the latest processes with artisanal hand technique, Sabry Marouf pieces are a continuous research and development. A vision that the designers continue to pursue is to break out of the established conventions of bag-making through sustainable development - Connecting the founders' personal journey as creatives, with their narratives as humans trying to create a positive impact on the earth.
In 2019, Sabry Marouf was the recipient of the prestigious Fashion Trust Arabia prize, with a year long mentorship in collaboration with retailer Matches Fashion. The brand has most recently been chosen to show some of its key pieces at Vogue Talent's 10th anniversary alongside among 70 other international designers. The founders are part of the 2018 cohort from THE CENTRE FOR FASHION ENTERPRISE (CFE) ‘FASH-TECH PIONEER’ ACCELERATOR PROGRAMME, which supports brands redefining the future of the industry.
The brand continues to show seasonally with the British Fashion Council’s LONDON Show ROOMS through London and Paris Fashion Weeks. Supporters include BFC ambassador for emerging talent Sara Mower, international designer Diane Von Furstenburg, supermodel and philanthropist Natalia Vodianova, and world renowned COUTURIER GIAMBATTISTA VALLI.
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DAKI MAROUF - MANAGING DIRECOR, CO-FOUNDER
MAROUF WAS BORN IN ABU DHABI, UAE AND GREW UP BETWEEN CAIRO, EGYPT AND HOUSTON, TEXAS. COMING FROM A MULTI-CULTURAL ENVIRONMENT, HE HAS GREEK AND EGYPTIAN ANCESTRY. TRAVELLING CHARACTERISED MAROUF’S YOUTH AND NURTURED BOTH EASTERN AND WESTERN WAYS – AS WELL AS THE OVERRIDING EMPATHY THAT ULTIMATELY WE ARE ALL ‘ONE’. MAROUF STUDIED MA FASHION ENTREPRENEURSHIP AND INNOVATION AT LONDON COLLEGE OF FASHION AND HOLDS A BSC IN ARCHITECTURE. |
AHMED SABRY - CREATIVE DIRECOR, CO-FOUNDER
SABRY WAS BORN IN GIZA, EGYPT AND THE GREAT PYRAMID WAS A DRAMATIC BACKDROP TO HIS SCHOOL. GROWING UP WITH HISTORY SO PRESENT IN EVERYDAY LIFE HAD A PROFOUND IMPACT ON SABRY’S VIEWPOINT. LEARNING ANCIENT HISTORY EARLY ON, HIS FORMATIVE YEARS WERE COMPOUNDED BY TRIPS TO EUROPE, WITH ITS OWN CONTRASTING CULTURES AND INFLUENCE. SABRY STUDIED MA FASHION ARTEFACT AT LONDON COLLEGE OF FASHION AND HAS COMPLETED HIS BA IN MARKETING & PUBLIC RELATIONS. |